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Beyond Delete - Repositioning Montblanc for a New Generation
Project type
Luxury Brand Repositioning
A luxury brand strategy and campaign proposal developed for Montblanc, exploring how a heritage writing brand can reconnect with younger audiences through emotional storytelling, digital relevance, and milestone-based experiences.
The project combined luxury brand research, market positioning, campaign strategy, experiential retail, and film-based storytelling to reposition Montblanc for a generation navigating increasingly digital lives
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