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Five Point Five | Live Industry Project | Fashion Forecasting + Brand Research
Industry Project
Developed 6 future opportunity directions for the brand: sustainable patchwork line, repair & revival services, consumer customisation, digital QR integration per saree, product line expansion (Ahimsa silk, handcrafted embroidery), and a physical EBO concept called The Kunj at Vasant Kunj
Brand Website
Time
5 weeks
A comprehensive brand deep-dive and SS'27 fashion forecast for Five Point Five, a contemporary Indian handloom brand. This project reimagines the sari for the modern woman. It involved analysing the brand's identity and market position, mapping the competitive landscape, and translating global WGSN trend insights into product directions tailored specifically for the brand.
