Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Between Destinations - Reimagining Retail for Massimo Dutti
Category
Visual Merchandising / Retail Experience Design
Time
6 weeks
Role
Retail Strategy, Spatial Planning, Visual Merchandising, Concept Development, Sketchup modeling
Tools Used
SketchUp, Adobe Photoshop, AI Visualization, Trend Research
Project Overview
Between Destinations is a visual merchandising and retail design proposal developed for Massimo Dutti. The project investigates how the brand’s philosophy of quiet luxury, refined essentials, and slow living can be translated into an immersive spatial experience.
Drawing inspiration from travel culture and transitional moments between journeys, the concept transforms the store into a calm, elevated environment inspired by hotel lobbies, premium travel, and understated sophistication. The retail experience introduces canvas travel bags and accessories as a lifestyle extension of the brand while maintaining Massimo Dutti’s minimal, timeless identity.
This project combines brand analysis, consumer insights, retail strategy, material exploration, and spatial visualization to create a cohesive luxury retail narrative.
Crafted a dynamic YouTube and Instagram campaign for a fitness brand to promote workout tutorials and wellness tips. Leveraged influencer partnerships and on-trend video content to inspire audience participation and build a motivative fitness community.
